Freshworks review

Our Verdict

An excellent CRM ware, best suited for small transaction businesses and solopreneurs, offering easy-to-use up, full-conspicuous CRM support on a budget.

For

  • Speedy and easy to set risen
  • Broad product offering includes HR and Information technology support
  • Robust freeborn plan, easily scalable

Against

  • Limited customization
  • Higher-level products can be expensive relative to the competition

TechRadar Finding of fact

An excellent CRM product, best suited for small commercial businesses and solopreneurs, oblation hands-down-to-use, full-featured CRM support on a budget.

Pros

  • + Quick and easy to set up
  • + Broad product offering includes HR and IT support
  • + Big-chested free-soil plan, easily scalable

Cons

  • - Moderate customization
  • - Higher-grade products can be expensive proportionate to the challenger

Freshworks is a multiproduct, scalable software solvent that offers come support for commercial businesses. Its five products furnish client relationship management (CRM) support for customer service, gross sales and marketing, as well as software endorse for Information technology and HR.

With this Freshworks refresh, we spell complete all aspect of the Freshworks product suite, equate its products with the competition, and tell you everything you need to know to determine if Freshworks is the optimal CRM computer software result for your business.

Freshworks review: Snapshot

The Freshworks software package suite offers a comprehensive examination CRM solution for commercial businesses. Thither are five products available to users: customer support, sales, marketing, HR, and IT.

Budget-touchy users can buoy benefit from Freshworks' generous free offer, which provides adequate functionality to meet the needs of a solopreneur operating room small patronage. Freshworks also boasts a very short setup time—around 48 hours. Conversely, well-nig competitor products can take weeks or months to arrange.

But then, Freshworks has a smaller range of customization options relative to its competitors. Some users, specially larger organizations, may need to make major changes to the UI or create very specific usance fields, and might be finer served by Salesforce (US-only link) or HubSpot in this regard.

Despite the limited amount of customization, though, we consider Freshworks to be a well-rounded software entourage that is trump suited for small business users.

Grudge: 4.5/5

Read on for the full revue.


5 reasons why small businesses motive a CRM

Freshworks' competitors

How does Freshworks compare to the competition?
Freshworks HubSpot Salesforce
Make 4.5/5 4.5/5 5/5
Pros - Wide range of products - Robust resign offering - Quick setup Decent free oblation - Over 300 customizable apps Rattling astray range of tools - Large community of interests with active peer digest
Cons Less customization than competitors - Premium plans are dearly-won if all five products are purchased Free programme lacks telephone support - Setup takes eight to 12 weeks No free plan - Can be expensive compared to competitors
Verdict Freshworks is great for shrimpy businesses quest a CRM at an low-priced price, with a quick and easy setup. HubSpot is powerful CRM software, with many another customization options that are relatively easy to use. Salesforce offers unparalleled customization options for mid- to large-sized businesses with the time and capital to implement IT effectively.
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Freshworks: Key features

Freshworks offers five products, each with four levels of pricing depending along your necessarily and the sized of your administration. From each one product is a fully functional platform that provides support for a specific business need: customer serving, sales, selling, human resources, Oregon IT.

Freshdesk

Freshdesk is a CRM focused on customer service across completely channels. Its inwardness function is to provide a ticketing system that converts customer inquiries from all channels into one inbox. From thither, tickets are mechanically computerized and forwarded to the relevant agentive role. Users can customize which agent receives each type of ticket, and which tickets are considered a antecedency. Read our gas-filled Freshdesk CRM review for more.

Freshsales

Freshsales is a CRM designed to maximize the effectiveness of users' sales teams. Its key features include a ocular sales pipeline and a system for automatically prioritizing and qualifying leads. Information technology also has configurable mechanisation settings for iterative tasks, such as sending reexamination emails to clients. To learn more, read our Freshsales CRM review.

Freshworks: Key features and highlights

Look-alike 1 of 5

Freshdesks in use

Freshdesk is Freshworks' full featured customer service CRM (Image credit: Freshworks)

Image 2 of 5

Freshsales in use

Freshsales is a CRM premeditated to maximize the efficiency of sales teams (Figure of speech acknowledgment: Freshworks)

Image 3 of 5

Freshmarketer in use

Freshmarketer is a CRM that facilitates healthy email marketing campaigns (Trope credit: Freshworks)

Image 4 of 5

Freshservice in use

Freshservice is a total IT support answer for businesses (Double credit: Freshworks)

Image 5 of 5

Freshteam in use

Freshteam is an Hour management service provided by Freshworks (Image mention: Freshworks)

Freshmarketer

Freshmarketer is a CRM for streamlining and automating marketing activities. You can usage Freshmarketer to run e-mail marketing campaigns, optimise your website for maximum conversion, and communicate straight with customers via email and chat. Happen out more in our detailed Freshmarketer CRM review.

Freshservice

Freshservice is Freshworks' IT support CRM. It's functionally similar to Freshdesk, in that it is primarily a CRM for optimizing back up tickets. Information technology contains the same basic features, such as aggregating inquiries from multiple channels into a single ticket inbox. However, unlike Freshdesk, it is ITIL compliant and therefore suitable for IT indorse. It likewise adds IT-specific functions for incident direction handling, change, problem and release management, and asset management. For more than, take a look at our Freshservice review.

Freshteam

Freshteam is an HR management service that provides paperless onboarding, mechanization for repetitive tasks like resume covering and follow-up emails, and a system for tracking employee time off. IT also aggregates staff information into one employee database. Employees bathroom get at the system to request sentence off, surf internal job openings, and connect with past members of the organization easily inside the CRM.

Freshworks: What's new?

Freshworks continues to update its amount business CRM suite on a monthly base, and 2021 saw many changes. A particularly noteworthy feature is CRM migration. It is now possible to migrate CRM data from competitors, such as HubSpot, directly into the Freshworks retinue with just a few clicks.

In terms of cross-platform features, Freshworks has implemented full Slack integration in its sales CRM, Freshsales. Users can produce a clubby chat communication channel specific to a particular carry on, and chat directly from an integrated window in the Freshsales web app.

Some other change is the ability to reorder sections of the page in Freshworks. The Freshworks UI features multiple sections. For instance, in Freshsales, some sections show recent conversations, recent activities, and related accounts. These sections can be hidden surgery unhidden, and rearranged as needful. Although customization still remains limited, this change gives users Sir Thomas More options and then they had before.

Freshworks: Pricing

Freshworks offers four different pricing tiers across each of its five products: Free, Growth, In favor, and Initiative. Overall, we find its pricing to be rather free-enterprise, specially for the lower-end contrive options.

Charge is pliant, with monthly and annual options available. Compared to the monthly option, the annual pricing is discounted 17% crosswise the dining table for all of Freshworks' pricing plans. Below is a compare of one of Freshworks' most popular offerings, Freshsales, against comparable offers by winder competitors.

Freshsales' pricing plans
Plan eccentric/feature Free Growth* Pro* Initiative* HubSpot* Sales Starter Salesforce Essentials*
Cost per month $0 $15 $39 $69 $22.50 $25
Be per class $0 $180 $468 $828 $270 $300
Customer database X
Peregrine app X
24x5 support X
Limited pipelines X X X X
Unlimited pipelines X X X
Custom modules X X X X

*Prices are per user. HubSpot pricing is $45 for a minimum of deuce users, and so one user is priced at $22.50.


Testing Freshworks

Since Freshworks features quintet separate products, we chose to test features that are common across all of them: videlicet, setup time and customization. These features are particularly strategic to small business owners and solopreneurs, who may non be able to accept weeks of downtime while mise en scene up a CRM service.

How apiculate is it to sign up for Freshworks?

Freshmarketer's login page

Getting Freshmarketer upwardly and running was easy, and took less than five minutes (Image credit: Freshworks)

We tested setup time by downloading Freshmarketer, the marketing CRM, which was very easy to implement. After we input our login information, the system was ready to habit in-web browser: a setup prison term of less than basketball team minutes.

With the help of Freshmarketer's tutorial, IT took another 10 minutes surgery so to import some contacts and create a basic marketing "journey". Journeys are Freshmarker's marketing campaigns. Our journeying mapped out our cold email campaign, and stage set follow-up dates.

Freshworks' internet site features testimonials describing setup in less than 48 hours. Founded on our own testing experience, this timeframe is down-to-earth. It give notice be even shorter, depending on the user's customization inevitably.

Few users will want customization beyond the default offer, so we decided to try out just how much customization Freshworks offers.

What customization does Freshworks offer?

Freshworks' user interface demonstrated

Freshworks features limited customization, allowing users to delete and move some fields while keeping most of the UI atmospherics (Image credit: Freshworks)

Customization is an important portion of some CRM software. Every user has their own unique of necessity, and some tailoring of the software will needs be requisite. With this in mind, we tested just how practically customization Freshworks offers to users.

The major features of the curriculum UI, like sidebar layout and navbar view, are fixed, but there is a large amount of useful customization within the existing W. C. Fields. For example, contacts in the database can constitute edited with up to 27 pre-set fields such as name, address, time period tax income, and dominio. If none of those 27 options case you, it is impressible to create your own custom field in just few clicks.

Moreover, Freshworks features unmatchable-click importee from other CRMs and easy integration of apps from the Freshworks marketplace. Although Freshworks English hawthorn not undergo the same level of customization as whatsoever of its competitors, the available options are more than sufficient for a client looking to make tweaks to the base packet.

Alternatives to Freshworks

Salesforce (US-single connexion) and HubSpot are Freshworks' nearest competitors in the CRM market.

Salesforce is an established tote up CRM solution. At its nub, it functions similarly to Freshworks, providing CRM products to conditioned proper business needs. The divergence is in the scope: where Freshworks offers five products, Salesforce offers 14. It also offers near total customization to the user.

Implementation is a two-to-Eight week process, during which the user works with the Salesforce development team to create a CRM experience that is unambiguously tailored to their inevitably. The software is priced accordingly, being significantly much expensive than a Freshworks subscription.

Salesforce is most suitable for an organization with a large budget and CRM needs that go beyond what a base production package can provide. Read our Salesforce review to discover out more.

HubSpot is also a total CRM root, offering products for sales, customer service, and selling. Unlike Freshworks, HubSpot does not fling HR and Information technology support. Also, we found that HubSpot is a trifle Thomas More expensive than Freshworks at each pricing tier.

On the other give, all fields in the HubSpot CRM, American Samoa well as most of the UI, can be modified, rearranged, or removed as the exploiter requires. Additionally, HubSpot's app mart is larger than Freshworks', with 900 apps to Freshworks' 650. This means that overall, HubSpot provides more customization options than Freshworks. Register our HubSpot CRM review to learn more.

Freshworks is inferior expensive, offers Information technology and 60 minutes products, and is quicker to set skyward. So unless the substance abuser places a huge amount of importance on customization, we consider Freshworks to constitute the best option for small commercial businesses.

For mid- to bigger-sized enterprises, it comes down to how untold they want to tailor the software program to their specific needs. If a default product that is ready to extend quickly is sufficient, then Freshworks is again the C. H. Best selection. Other, Salesforce is probably the best CRM solution.

Let's see just how Freshworks compares to its primary competitors.

Freshworks' features compared to the rival
Freshworks HubSpot Salesforce
Implementation time 48 hours Eight to 12 weeks Two to eight weeks
60 minutes and IT accompaniment Yes No more Yes
Basic plan (annual pricing) $180 $270 $300
Customization point Moderate High Very high

Freshworks: Terminal verdict

Freshworks is a compelling platform offered at a reasonable price. It offers comprehensive HR and IT support, something that is missing from more CRMs.

It is also extremely straightforward to install. Many another features, such as the Freshmarketer product, are make to use almost in real time. Most CRMs can take individual weeks to get rising and lengthways, while Freshworks can comprise online in less than 48 hours.

Its customization options are the right way, with a growing marketplace of over 650 apps. But CRMs with a bigger customization offering, like Salesforce or HubSpot, might be more suitable for companies with high customization needs.

Client support is present 24/5 by chat, phone, and email happening all product tiers. At the highest pricing tier, Enterprise, users receive a holy support person for their account. This means that Freshworks documentation improves for premium users, but is still highly accessible for free and growth tier users.

Overall, thanks to its broad umbrella of software, Freshworks offers something for everyone. Its products are quick to get risen and operative, and are slowly to utilise. They cover a broad swan of use cases and offer limited but sufficient customization. Moreover, Freshworks is highly scalable and offers a hardy free plan for all its products.

For these reasons, we consider it to make up the hone solution for budget-conscious users, or businesses that prioritize a excitable launch and still-of-use ended extensive customization.

Further reading on CRM computer software

Have a look at these alternatives to choose the right-wing CRM for your business organization with the best free CRM, and the best CRM for small businesses. Pick up much about Freshworks products past taking a look at our Freshdesk review, Freshsales review, and Freshservice review.

Serguei holds degrees in finance and marketing from York University, and brings much five years of professional experience at their intersection to his writing. His previous roles as a finance advisor involved breaking devour and explaining Byzantine concepts in everyday terms, a endowment he now brings to his work every bit a freelance writer.

Freshworks review

Source: https://www.techradar.com/reviews/freshworks-review

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